Canyon
Canyon Bicycles, based in Koblenz, is Europe's most popular bicycle brand and Germany's successful manufacturer of racing bikes, mountain bikes and triathlon bikes.
Dept was tasked with recreating their online, social presence and launch a campaign focusing on sales and retargeting customers. This included digital banners, social media template designs, and video content creation.
My role in this project was to come up with a fresh, vibrant and eye-catching way to show Canyon’s bikes and Accessories. As the products are in a higher price-range it was also important to present elegance and quality. I created the visual style and layouts of these templates which were then forwarded to a dev team overseas. Along side static imagery I created a series of motion graphic videos that played on their instagram and facebook pages.
